Is decline to be feared?

All things have their natural cycle of development and decay – even in the digital world.

The observation and research suggests the development is inherent and faster. Their focus is online gaming – such as ‘Candy Crush’. Despite its phenomenal success, with 500 million downloads and being played 150 billion times, it seems to have topped out; (like ‘Angry Birds’). At a broader level a recent study from Princeton University has highlighted the risk of social network epidemics. The researchers see Facebook’s membership declining by 80% by 2017. At a recent London conference a Google representative echoed the company’s fear of remaining relevant.

In short do we understand the forces that drive financially viable innovation? Can we harness them? Or are they just fads.

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